ESG Today writes that PwC experts surveyed 345 investors and analysts across 30 countries and the company found a consensus among all of them when it comes to the importance of ESG and sustainability issues.

In fact, 70% of the surveyed officials believe that ESG should be incorporated directly in the corporate strategy. Also, 69% of the investors who participated said they are willing to increase the investments in companies that can successfully manage the sustainability efforts that are relevant to their business.

At the same time, 67% of them would spend more on companies that would change their conduct in order to benefit the society or the environment.

Compared to the previous survey, which took place in 2021, more investors are convinced that corporate greenwashing represents an investment risk, as 94% think that corporate sustainability reporting contains unsupported claims, up from 87% a few years ago.

Investors believe that regulation in this field is necessary, so that corporate reporting becomes more accurate and that executives follow sustainability standards across the globe.

Nadja Picard, Global Reporting Leader, PwC Germany, said that "we are seeing significant steps towards more consistent reporting from companies around climate change, however there is a need for improvement."

Compared to last year, investors are more interested in how a business' activity affects the society and the environment, thus 75% want to see this kind of impact in the next reports, up from 60% in 2022.