According to The Guardian, Mars officials now look forward to evaluating how this more-eco-friendly alternative works in the real world and it will send all feedback to its packaging division. Mars' traditional plastic wrapping packaging can't be recycled, which is why the company explores other alternatives.

Nestlé also announced that it will swap the packaging for its KitKat bars to a solution that is made of 80% recycled plastic, which can be recycled in return.

Richard Sutherland-Moore, a packaging expert at Mars Wrigley UK’s research and development center, said that "for Mars bar, the challenge was to find the right paper packaging solution with an adequate level of barrier properties to protect the chocolate while guaranteeing the food safety, quality and integrity of the product to prevent food waste."

Mars officials say that the company is currently investing hundreds of millions of GBP to redesign multiple types of packaging in the hope to reduce the use of virgin plastic by 25% in the short term, while increasing the use of recycled plastics for sustainability reasons.