”So from going from conventional lighting to LED, of course, we made a very big step from LED to smart. We actually noted that people using automations are actually much better able to switch on and off the lights when they really want, not when they leave it on and it's just burning on forever. So we do see, indeed, the product being dimmed, products being automated, having schedules, where you basically only switch them on when you need to. I think people will notice exactly how high their energy bill is”, said Jasper Vervoort, Business Leader Philips Hue.

George Yianni, Head of Technology Philips Hue, agrees that what connected lighting does is to empower consumers to minimize the energy that they are using by having motion sensors to turn them on, or off.

”Automatically this can massively reduce the amount of time that they're on and also because they are controllable, you don't have to have full brightness all the time. Sometimes you need them, but a lot of time you just need a dimmer, more cozy setting and that's much less power that's being consumed. So you really have a lot of possibilities to save energy”, George told us.

New product launches for Philips Hue include two firsts for the brand — the first fully customizable track lighting with its own range of lights, and the first portable, rechargeable lamp designed for indoor and outdoor use.

A new smart switch in sleek black or white brings intuitive dimming for the first time by turning the switch’s dial. It also includes the ability to set scenes and assign rooms with each of its four buttons.

With daily wellbeing in mind, a new Wake up automation in the Philips Hue app brings a personalized and natural Sunrise effect to the bedroom.

The automation is designed to give users the sensation of waking up outdoors under a vast morning sky. It’s complemented by a new gradient lamp designed for the bedside.

You can find out more about Philips Hue new product launches here.