ESG Today reports that as per the partnership, bp will also invest in CHOOSE, although the amount was not revealed.

Norway-based CHOOSE was founded back in 2017 as a software-as-a-service platform (SaaS), which enables companies develop climate programs that they can use in order to track and understand their emissions, as well as establish proper strategies for reduction. CHOOSE already partnered with companies in the aviation sector, as well as travel and logistics., Air Canada and British Airways are some of the companies CHOOSE partnered with, allowing them to check on resulted emissions, as well as ways to reduce them, such as by using sustainable aviation fuels or carbon removal programs.

Marisa Buchanan, Senior Vice President, Low Carbon Solutions, bp, said that "we aim to help companies in the aviation, marine, and freight sectors meet their compliance needs and voluntary sustainability goals through a combination of digital solutions and low-carbon product offerings."

Through the collaboration, CHOOSE will be able to expand its low carbon solutions for the aviation sector thanks to bp's own products and services. The Norse company will also look forward to expanding its digital solutions to companies in other hard-to-abate sectors, such as freight and shipping.

Joseph Beaudin, Chief Customer Officer at CHOOOSE, said that "CHOOOSE builds software to help large enterprises manage the increasing complexity of their decarbonization programs – this partnership integrates bp’s industry leading supply of lower carbon products into the CHOOOSE platform, enabling CHOOOSE to expand the range of compliance-related and voluntary products offered, and to deliver more seamless experiences for our customers."