As per ESG Today, 2021-founded Yard Stick uses advanced software and hardware technologies to sample and verify soil carbon capture projects. Yard Stick also acts as a third-party validation tool for companies in the agrifood industry that want to reduce their impact on the planet.

Yard Stick officials claim that their solution can collect sample measurement data and create accurate statistics for a 70-90% lower cost than the competition.

Carbon removal projects become increasingly-more important for companies that want to offset their emissions. However, this rapidly-growing market is not yet fully regulated, meaning that a series of challenges emerge, such as the quality of the projects, as well as the data itself, which validates the effectiveness.

Chris Tolles, Co-founder and CEO of Yard Stick, said that "this funding will help solidify our leadership position in soil carbon measurement and we’re very much looking forward to partnering with all of our investors to build up trust in the sector."

Toyota Ventures Climate Fund and Microsoft Climate Innovation Fund are among the investors who participated in the 12 million USD round.