The new association will focus on environmental, educational, and social initiatives, continuing and expanding Oxygen’s efforts from recent years. Among them is the Oxygen Forest, a program started in 2022 with the CSR Nest Association, through which the agency and its employees planted more than 7,000 trees in deforested areas.

Long-term sustainability projects

The new association broadens Oxygen’s involvement in community initiatives and represents a shift toward a long-term commitment to projects with lasting impact, carried out in partnership with organizations and institutions that share the same values.

"Oxygen has grown into an ecosystem that creates value through people, ideas, and projects. For us, success is not only about business performance or industry awards, but also about how we choose to act and contribute to our community. With the Oxygen Association, we are taking a more active role in causes that matter, true to the values that define us", says Tereza Tranakas, CEO Oxygen & President of Oxygen Association

Oxygen is the first communications agency in Romania to achieve carbon neutrality, introducing concrete measures as early as 2022 to reduce its environmental footprint. It was also the first to launch a dedicated sustainability communications practice, helping clients design and communicate their ESG strategies.