As per ESG Today, Lamborghini launched its sustainability strategy back in 2021, where it focused on electrifying its car offering, as well as on decarbonizing the operations of its manufacturing site and headquarters, located in Sant’Agata Bolognese. Having released its first High Performance Electrified Vehicle (HPEV) last year, the Italian company looks to bring its first fully electric model on the market in 2028, as well as a fully electric SUV in 2029.

Lamborghini also aims to cut the emissions related to its fleet by 50% by 2025, as well as by 80% by 2030.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, said that "Direzione Cor Tauri is our roadmap to electrification of the Lamborghini range and the path to decarbonization, not only of our Sant’Agata Bolognese facility, but of the entire value chain: it is a holistic approach to our global environmental sustainability strategy."

In an effort to become a more sustainable company, Lamborghini also aims to reduce the consumption of resources, such as electricity and water, while also using rail transport more than air transport for vehicle deliveries, where possible.

Stefano Rutigliano, Strategy Director at Automobili Lamborghini, added that "sustainability is one of the key pillars of our corporate strategy. We have a dedicated interdepartmental team working toward the implementation of the Direzione Cor Tauri program."