Previously, Stella spent the last 25 years working internationally in strategy, regulation, planning, analytics, and marketing, and has been alreeady working for FREE NOW as Vice President of Marketplace Performance.

Along with Stella’s appointment, the proportion of female leaders at FREE NOW has increased significantly over the last year, by now 1 out of 3 leadership roles are held by a woman.

For 2023, the company has set the goal to further improve the proportion of women in all leadership roles to 43 percent.