According tot techcrunch, the founders of the startup saw an opportunity with the global warming and worldwide food demand, so they decided to bring more crops indoors to secure a safer harvest.

The project's notable investors are Acre Venture Partners, E14 Fund and also Astanor ventures.

Source.ag plans to use the money for developing software that should ultimately make greenhouses smarter, as they argue that these are the best way to grow crops, especially with regards to the climate change.

A greenhouse-based crop field is able to produce about 15 times higher yields, while using way less water in the process, compared to traditional farming. With AI and software, founders of Source hope to further improve on the efficiency of greenhouses to provide even more harvest as the demand increases.

Lucas Mann, managing partner at Acre said that "greenhouse agriculture is a proven and viable solution, but without innovation, demand will be impossible to meet. We believe Source.ag can play a vital role in driving its global scalability."

Rien Kamman, co-founder and CEO at Source explained how their system is supposed to work and help farmers.

"Our system is comprised of two aspects. One is a recommendation system that assesses the current state of the plant. It looks at forward-looking predictors like resource prices, weather etc. and then gives very concrete recommendations to the grower... The second part is what happens when something doesn't go to plan? This is where the algorithms come in. They collaborate with the different control systems to take that strategy and actually make sure to do so implemented in the most efficient way possible."

Source explained that this system could help when farming big-vine crops, such as tomatoes, cucumbers and peppers

The company did not want to share any images of the product, claiming that this would prove to be a competitive disadvantage.