ESG Today writes that the deal also includes a carbon removal deal with KIRKBI, the Danish family office of the Kristiansen family, which owns LEGO Group and the total investment was evaluated at over 2.8 million euros.

The recent carbon removal deal marks the latest effort made by the LEGO Group in its commitment to reduce its carbon output, announced last year. The broader objective is for the company to become fully net-zero by 2050, working with the Science Based Targets initiative (SBTi) to develop the most effective and viable strategies to become carbon neutral by the deadline.

This includes strategies to slash Scope 1, 2 and 3 supply chain emissions, which are said to account for 98% of the emissions released by the Danish company. Over the course of the next three years, LEGO will invest 1.4 billion USD in sustainability-related initiatives.

The priority for now remains reducing emissions from factories, offices and stores, as well as the supply chain, with carbon capture and storage becoming a more important tool than ever before in the mission.

Annette Stube, Chief Sustainability Officer at the LEGO Group, said that "...we are working with innovators like Climeworks – their technology, as part of a varied program of initiatives, can help us and society as a whole realize the net-zero future that is needed to protect our planet for generations to come."

Climeworks, a company founded in 2009 by Christoph Gebald and Jan Wurzbacher, became one of the world's most important carbon removal experts. We wrote about the company's collaboration agreements in the past and Microsoft is one of its most important customers.

In 2022, Climeworks raised almost 650 million USD to help scale its DAC solutions. The funds helped with developing the company's new 36.000 tons capacity DAC facility, which is nearly finished.