London-based Finematter was founded back in 2011 and it's a marketplace that connects customers to over 150 independent jewellery stores and the British platform allows its clients to purchase, remodel, repair and even recycle jewels they may not wear anymore.

As per Tech.eu, all jewellery pieces purchased through the platform come with their own digital certificate, documenting their lifecycle emissions and thus, enabling a circular business model.

Sustainability in the luxury accessories business is not only important, but it's fairly easy to implement, as gold, for example, is infinitely recyclable, without quality loss, according to experts. Despite that, only one third of the world's total gold supply is being recycled.

Caroline Chalmer, founder and CEO of Finematter, shared that "this funding will enable us to develop our platform further, expand our network of jewellers, and create a lasting impact on the circularity of the jewellery space."

46% of the investors who participated in Finematter's second Seed round were female and most of them belong to tech companies or to established brands in the accessories industry.