Tech.eu writes that Sorted is a London-based startup that uses AI-powered software in order to help improve the manual sorting process for recyclable materials, by using computer vision and colored lasers to pinpoint valuable materials on recycling lines.

In the first pilot phase testing, Sorted's solution helped hand pickers improve collection rates for recyclable materials by as much as 50%. This can help sorting companies improve productivity, while saving materials that can be reintroduced in the economy from landfills or incinerators.

The company was founded back in 2022 by Arthur Goujon, who has 15 years of experience in waste management and technological development, and Luis Espinosa, who helped with scaling multiple unicorns, including Uber.

Sorted's current customers include some of the most important waste management and recycling companies in France and the UK, such as SUEZ UK and Cawleys.

Arthur Goujon, Co-Founder and CTO at Sorted, said that "our mission is to help waste management companies sort their waste more effectively and maximize recovery of recyclable materials by aiding Materials Recovery Facilities (MRFs) and Plastic Recovery Facilities (PRFs) in improving their workforce efficiency... Our customers actively seek ways to reduce the amount of carbon-heavy plastic they send to incineration and avoid increased fees. Our product addresses this and other industry challenges, enabling it to reduce its carbon footprint and increase the output and viability of recycled materials.”

The recently-obtained funds will help Sorted to continue product development, as well as expanding its business to new possible customers.