Textile waste and fast-fashion is a big reason of concern in the industry, which is why recycling and reusing a piece of clothing as many times as possible is crucial. Besides recycling, fashion items that might not be suited for our wardrobe anymore can be sold through specialized stores in order to give them a new life and prevent them from reaching landfills.

We talked about this subject with some circular fashion experts, who gave consumers good pieces of advice they can use to adopt a more sustainable approach when choosing their next style.

ESG Today reports that New York-based SuperCircle was co-founded back in 2022 by Chloe Songer and Stuart Ahlum who wanted to offer big fashion brands and retailers an optimal solution for textile recycling. The company allows each fashion item to be recycled according to the material it's made from, while also allowing fashion brands get rid of bulk inventory in a sustainable way.

Chloe Songer, CEO and Co-Founder of SuperCircle said that "we’ve seen such an acceleration in retail’s adoption of circularity and extended producer responsibility over the last five years, and recognized the need to create a bridge between retail brands and the recycling industry today. SuperCircle’s end-to-end technology and logistics platforms allows brands to collect, sort, and process pre-consumer and post-consumer apparel and footwear, while providing garment level tracking and tracing through responsible end-of-life."