According to Eurogamer, the original strategy was conceived in 2010, when Sony announced "a long-term global environmental plan to realize a sustainable society by achieving a zero environmental footprint throughout the life cycle of Sony's products and business activities."

The initial year for carbon neutrality was set as 2050, but recently, the company moved it back to 2040.

According to company officials, "Sony will accelerate its target year for carbon neutrality, that is, greenhouse gas emissions of virtually zero, from 2050 to 2040. Specifically, Sony intends to make direct and indirect emissions (scopes 1 and 2) of its own operations carbon neutral by 2030, and by 2040, in addition to scopes 1 and 2, Sony will also target other emissions originating from stages such as products, supply chains, and logistics (scope 3), aiming for net zero emissions achieved in all scopes."

The Japanese company also plans to move all of its operations to renewable energy by 2030, and it wants to do this through installing solar panels at its sites, while also reducing the energy consumption of its products.

Sony will also work with its partners in this direction as well, by encouraging them to reduce their energy consumption and manage their emissions, among other strategies.