ESG Today writes that the collaboration's goal is to enable low-carbon farming in the region in order to meet EU's sustainable farming requirements. Thus, Yara and PepsiCo will provide European farmers with the know-how, as well as the tools, in order to achieve the region's climate goals. This includes next-generation precision farming tools and low-carbon fertilizers and the two companies said they will reach some 1.000 farms managing 128.000 hectares in the EU and the UK.

Archana Jagannathan, Chief Sustainability Officer at PepsiCo Europe said that "this partnership with Yara aligns with our end-to-end transformation known as PepsiCo Positive (pep+) and will be critical as we transition towards the net-zero food system of the future. Targeting Scope 3 emissions is central to our pep+ agenda, but it can be one of the most challenging areas to directly influence. Providing our farmers with fertilizers that have a lower carbon footprint and supporting them to improve crop nutrition end-to-end will allow us to make a significant step towards our target of achieving net zero by 2040."

Yara will supply PepsiCo Europe with 165.000 tons of Yara Climate Choice fertilizer per year, covering around 25% of the company's fertilizer requirements for European farms until 2030. The sustainable-fertilizer company produces this clean alternative with renewable ammonia or from low-carbon ammonia through carbon capture and storage.

The sustainable farming program will start with potato farms and could expand afterwards to oats and corn farmers. PepsiCo officials say that 29% of its potato-related operations in Europe come from the use of unsustainable fertilizers.

Mónica Andrés Enríquez, Executive Vice President for Europe at Yara said that "decarbonizing food production will be critical to delivering on the Paris Agreement – and farmers will play a key role in helping us get there."