HMD Global announces Circular, a revolutionary new subscription service with sustainability at its core.

Alongside this, four new devices launch including our most eco-friendly smartphone yet, Nokia X30 5G, made with 100% recycled aluminium and 65% recycled plastic.

Plus, more responsible packaging, as well as our standard longevity promises to revamp the Nokia devices portfolio across all ranges.

“At HMD Global, home of Nokia phones, we want people to keep their phones for longer and this can be seen across three areas. We have introduced Circular, a truly circular subscription model that rewards people who extend the lifecycle of their phones. We build our devices with more recycled materials and continue to boost our longevity heritage with software and security updates. And we are working hard to live this approach as a company, with our business-wide sustainability pledges that shows our commitment to continue to work harder to protect tomorrow”, says Florian Seiche, CEO, HMD Global, according to an official press release.

Circular, a subscription service with sustainability at its core

Circular is a new subscription service offering a more sustainable and hassle-free way to use Nokia smartphones and tablets.

The company is incentivising people to keep their phones for longer with a range of eco-friendly rewards.

Circular minimises the negative impact phone ownership can have on the planet by keeping smartphones and tablets out of landfill and giving them a second life.

Within the subscription model, Nokia devices go through recycling, refurbishing and re-subscribing or they go to a charitable cause that needs it the most.

In addition, it provides people with complete freedom to choose and change their subscription.

Any accidental damage, loss, or theft will be taken care of without a separate monthly cost, and a quick replacement arranged if needed.

“Sustainability is important to customers when it comes to connected electronics devices. CCS Insight’s research shows that roughly half of consumers in key European markets believe that creating products that last longer is helpful and positive for the environment. HMD continues to encourage consumers to keep their device for longer and with Circular, it also means devices stay out of landfill. Electronic waste is an issue the whole industry must address and services like Circular are a positive step towards creating change”, declares Ben Wood, CCS Insight.

Nokia X30 5G: the smallest eco footprint yet

Nokia X30 5G is built with a 100% recycled aluminium frame and a 65% recycled plastic back, making it our most eco-friendly smartphone, right down to the box.

Using 100% FSC-certified and 70% recycled paper box at a reduced packaging size saves on transportation CO2 emissions, made possible by removing the charger to tackle e-waste.

Nokia G60 5G brings sustainability through longevity

Sustainably crafted with 100% recycled plastic back and 60% recycled plastic frame, Nokia G60 5G brings X-series longevity to the G-series for the first time.

Helping people keep their phone for longer, it comes with the ‘3-3-3’ promise – three years of Android upgrades, three years of monthly security updates, and an extended three-year warranty at no extra cost.

Nokia T21 is a reliable powerhouse that is built to last

Designed with a tough body made with aluminium that features a 60% recycled plastic cover for the antenna, the new Nokia T21 brings all the durability and promises you would expect from a Nokia tablet.

Two years of Android upgrades ensure it remains fresh on the inside as well.

Industry-leading protection with up to three years of monthly security updates make it perfect for the entire family.

New Nokia audio accessories join the sustainability journey

Bringing reliable sound on the go, the new, fully waterproof Nokia Portable Wireless Speaker 2 comes with a 100% recycled outer design and a whopping 22-hour battery life.

The new Nokia Clarity Earbuds 2 Pro come in a charging case made with 100% recycled plastic and deliver a rich, uninterrupted audio experience with Hybrid Active Noise Cancelling.