The round was led by venture capital firm Crane, with participation from 15 angel investors.

”Delivering climate impact initiatives is often seen as a cost centre and a big undertaking, which has led to businesses being slow to act. Lune aims to change this by offering an API and software tools to make it easy for any business to integrate climate impact into their customer experience – starting with carbon emissions calculations and carbon removal. By making it a seamless part of the customer experience, businesses can turn real impact into a growth driver”, says Lune’s team in a press release announcing the investment.

Lune’s research shows that over 70% of European consumers want a “green payment method” that tackles climate change. And in the retail space, three in four consumers are more loyal to brands that offset the carbon footprint of a purchase.

Lune partners directly with carbon project developers across the world to curate a diverse selection of high-impact and innovative projects. With Lune’s API, a retailer can automatically calculate carbon emissions of a purchase and pay to neutralise it, while transparently allowing consumers to engage in the choice of carbon project.

In a similar manner, payments companies can allow their merchant customers to contribute to removing CO2 from the atmosphere with every transaction.

Lune is still in the early stages of commercialisation but is already experiencing strong user uptake. Lune’s customers include payments and fintech companies TrueLayer, Yapily, retail and logistics firms Apex Rides and Budbee.