Thus, as per Euronews.green, the Danish toymaker decided to not push further with the plans and instead, shift its vision to other sustainable practices. After over two years of testing, the recycled colorful plastic bricks were found to not have any benefits in terms of carbon emissions reduction.

Despite the recent setback, Lego isn't stopping and company officials promised to find new alternatives for its popular toys by 2032.

The company has invested "more than €1.13 billion in sustainability initiatives as part of efforts to transition to more sustainable materials and reduce our carbon emissions by 37 per cent by 2032".

Lego officials now say that researchers are looking at other ways to sustainably manufacture some of the world's most iconic toys, by using plastics made from e-methanol.

"We believe that in the long-term this will encourage increased production of more sustainable raw materials, such as recycled oils, and help support our transition to sustainable materials", company executives added.