Tech.eu writes that Heura Foods is a Barcelona-based startup founded back in 2017 by activists Marc Coloma and Bernat Añaños with the aim to reduce our reliance on animal protein. Last year in April, the company filed its first patent for a plant-based product that can be applied to products such as whole cut meats, as well as dairy products.

Marc Coloma, CEO and co-founder of Heura Foods, said that "this new chapter will drive us to profitability while allowing us to develop breakthrough tech to tackle the key challenges within the industry in a scalable way."

The funding round also gathered some of the largest plant-based manufacturers, such as Upfield and Unovis Asset Management, while attracting the interest of the European Circular Bioeconomy Fund (ECBF VC).

A strategic alliance was formed for the clean food sector, which should help companies in the sector, including Heura, to boost their impact in the food industry.

David Haines, Group CEO of Upfield, said that "through our investment and strategic partnership, we'll jointly advance research & development to fast-track innovation in the plant-based cheese category. We look forward to supporting Heura's team in accelerating the plant-based transition, aligned on a joint mission to transform the global food system to one that offers consumers more affordable and delicious plant-based options, shaping the Future of Food."