The Google Cloud study showed that, despite this, for 64% of the surveyed executives, environment, social and governance (ESG) initiatives were a top priority, meaning that they want to get better with regards to their environmental footprint, but need help in order to achieve it.

According to Venturebeat, it is easy to see that this is a potential market for companies that aim to help others get better with tracking their carbon footprint, one of those companies being Greenly.

Founded in 2019, Greenly aims to help small and medium-sized corporations (SMEs) calculate, reduce and offset their emissions.

Greenly's main objective is to help these companies not only to track their emissions more effectively, but also come up with personalized plans in order to help them reach their climate goals.

The startup was recently able to secure a 22 million dollar investment with which it plans to scale up its operations, and the leading investors were Energy Impact Partners and the investment fund Xange.

The French-based startup, which has over 400 corporate customers, recently opened offices in the US in order to help American SMEs reduce their carbon footprint.

Compared to other climate management tools, Greenly wants to collaborate only SMEs with regards to carbon reduction, as the company says that they account for 80% of the global emissions.