Virtual fashion, however, is not only about purchasing clothes for your online meetings, but you can also view clothing samples, browse through entire collections and even watch runway shows if you're into that.

According to The Recursive, some brands are willing to bet that virtual fashion will become an established segment in the future and since the rise of virtual fashion based startups, some mass-market and luxury brands already boarded this train.

Not only that, but virtual fashion adopters will also help the environment, as in 2019 more than 10% of all the greenhouse gas emissions came from the clothing industry. Because of this, fashion brands have been forced to adopt more responsible business models.

You can read more about how virtual fashion can change this industry on The Recursive.