Euronews.green writes that similar to fast fashion, fast deco involves cheap pieces of furniture being manufactured in bulk, in order to adapt to the market trends, leading to unsold products piling up in warehouses.

Experts at Zero Waste France, Les Amis de la Terre and the Réseau National des Ressourceries et Recycleries suggest that fast deco can affect the environment just as badly as fast fashion. That's because the business model is similar, manufacturing as many products as possible, while rapidly renewing the collection.

Pauline Debrabandere, campaign coordinator for Zero Waste France, said that "the giants of fast fashion, e-commerce and mass distribution, but also the emerging players in clearance and e-commerce, have done everything to strengthen this trend in order to make the most profit, with disastrous consequences for the planet.”

Experts also suggest that social media trends, such as unboxings and hauls heavily encourage unsustainable purchase behaviors. The big boom in the sales of home decorations occurred during COVID and they also suggest that 46% of buyers still redecorate their living rooms once per year.

The growth in sales also determined an increase in the generated waste, so between 2014 and 2020, generated fast deco waste in France doubled. Currently, eco-organizations that operate in France collect around 1.3 million tons of furniture waste every year and the worst part is that almost half of it can't be reused, recycled or repaired. Thus, it ends up in incinerators or buried in landfills.

“Faced with a saturation of goods, the decoration sector is choosing to accelerate its production rate towards levels that are unsustainable for the planet, always with the same objective: to create desire from superficial need,” says Pierre Condamine, overproduction campaign manager at Friends of the Earth France.

Environmental experts urge companies to replace fast deco with more sustainable approaches, such as reusing and repairing old pieces.