The ambitious company plans through this investment to bring its products in restaurants and supermarkets at the same time.

Techcrunch reports that this daring idea atracted a multitude of investors, most notably L. Catterton, Leonardo DiCaprio and Robert Downey Jr.'s FootPrint Coallition.

The strongest argument for cell-based seafood consumption is that through this practice we can protect the animals and prevent excessive fishing.

Moreover, cell-based fish meat has the same nutritional values and benefits as regular meat, but lacks the negatives such as mercury, micro plastics or other contaminated objects that the fish can ingest.

Justin Kolbeck and Arye Elfenbein, co-founders of the startup stated that "Wildtype has figured out how to make <<sushi-grade>> salmon by cultivate growing the cells of a Pacific salmon..." and said that if everything goes to plan, chefs can start using this type of meat soon in restaurants.

Wildtype reached an agreement with Snowfox, a major sushi bar operator in the United States of America and with Pokeworks, another fast-food operator to be able to get their products to customers starting December.

The main objective of the company, beside the larg scale production, is being able to bring the new type of meat at the same as the traditional fish meat or lower, as the co-founders declared.

We'll have to wait and see if consumers are willing to adopt cell-based meat just like they started eating plant based meat.

Wildtype also waits for FDA (Food and Drug Administration) approval since 2019 to be able to sell their cell-based fish meat when it will be ready.

There are some competitors in the alternative fish food industry, such as BlueNalu, who tries to create cell-based bluefin tuna and Gathered Foods, who is working on ready-to-eat plant-based tuna.

Salmon meat prepared by Wildtype has the potential to also make chefs' work easy, since they can grow only the edible parts, without the need to fillet the fish.