Fashion Network reports that back in February this year, Ganni and Rubi joined the same effort to develop sustainable textile fibers for clothes, a process which companies officials say was "inspired by photosynthesis and how trees breathe in CO2".

Rubi experts use special enzymes that can absorb carbon emissions and use them to generate sustainable fabrics and Ganni is set to be the first brand in history that will use the materials in order to make fashion items. The upcoming clothes are said to include 20% carbon-derived yarn, while the rest of the material will be industry-standard cellulose.

Rubi co-founder and CEO Neeka Mashouf said the material is meant "to ensure our planetary future by restoring Earth’s ecological balance with reimagined supply chains that are symbiotic with the planet – starting with fashion, which is the third most CO2-polluting supply chain on the planet."

At the same time, Nicolaj Reffstrup, founder of Ganni, said that the company's goal was to create a climate-neutral product, which can be achieved by using the resulted carbon-derived fabric.

"There are still a lot of things we don’t know the answer to, but working with innovative partners like Rubi gives a lot of optimism for what the future could look like", he added.

Photo source: Fashion Network