According to Fast Company, in the US, 68% of company leaders acknowledged greenwashing is an issue among their corporations, and two-thirds of global execs questioned their firms' sustainability efforts.

The survey was conducted anonymously by Harris Poll for Google Cloud with executives representing companies that have more than 500 employees had mixed responses.

Of all the participants, 80% of them said that their corporation has an "above-average" rating of environmental sustainability, and the majority of execs said that for their company or startup, sustainability is a priority.

93% of them said that they would be willing to financially stimulate ESG (environmental, social and governance) efforts, or that they already do that, while 65% admitted that they want to take action, but they don't know how.

Measuring sustainability progress seems to be a big challenge to them, as only 36% of the leaders said that their company has measurements tools that evaluate their sustainability efforts.

Out of all respondents, only 17% are using the data provided by the tools in order to optimize their sustainability strategies, although more of them might start doing that, as regulations change for climate-related data.

In late February, a proposal was presented by the European Commission, that wants to make sure that large companies and their suppliers respect environmental standards, among other things.

Nonprofit organization The NewClimate Institute evaluated sustainability efforts from 25 large companies and found out that they were exaggerating their reports and that they were on track to reduce their emissions only by 40%, rather than 100%.

A new UN Panel will also look into corporate net zero plans to understand how much of it is greenwashing and to offer new recommendations on how to set credible goals.

Anusha Narayanan, a climate campaign director at Greenpeace USA, said that "we have less than a decade to slash around half of global emissions if we want a livable future.

The good news is that the UN’s most recent climate report shows that we have the solutions needed to do it. However, greenwashing and climate misinformation are taking resources away from real climate solutions and undermining the efforts of scientists and experts. Any more delays will be catastrophic.”