Zalando, a leading European online platform for fashion and lifestyle, launches its first adaptive fashion collection consisting of more than 140 styles across its private labels: Zign, Pier One, Anna Field, Yourturn and Even&Odd.

Adaptive fashion is clothing, footwear and accessories catering to the needs of disabled people, intentionally designed to be accessible for people living with permanent or temporary impairments.

Available in all Zalando markets, the collection includes women’s and men’s clothing as well as footwear, and is part of the company’s commitment to providing a truly inclusive assortment and experience for underrepresented groups by 2025.

In parallel, Zalando adds the Tommy Hilfiger Adaptive collection to its offering across nine markets, including Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Poland and Switzerland.

Over 130 styles across menswear, womenswear and kidswear will become available on Zalando, with the first products already live. Tommy Hilfiger is a global lifestyle brand that since 2017 has consistently invested in and produced adaptive fashion, making it an ideal brand to add to the offering as Zalando embarks on its own adaptive journey.

According to the WHO, about one in five Europeans live with some form of a disability. With the launch of adaptive fashion, Zalando wants to make a first step and address disabled persons living with impairments of different kinds such as limited mobility and limited dexterity, as well as sensory sensitivity.

It also addresses caregivers of kids with disabilities. Styles in the first collections include seated designs for wheelchair use, sensory-friendly fabrications, pieces with easy closures and styles that accomodate prosthetics or bandages.

Sara Diez, VP Category Women and Private Labels at Zalando, says: “Our vision is to be the Starting Point for Fashion that is welcoming to everyone. We see a gap in the fashion market — finding fashionable adaptive clothing still represents a challenge for disabled people. By launching adaptive collections under our Private Labels and introducing the Tommy Hilfiger Adaptive collection to our customers, we hope to contribute to solving this challenge and offer a varied selection of stylish adaptive fashion across price and size in one place. We want to learn from the disabled community and inspire our partners, so that together we can continue building a delightful experience for our disabled customers and making fashion even more inclusive”.

Zalando will continue listening to and learning from the disabled community in the next months, in order to further improve the experience of finding and shopping adaptive fashion for customers.