The UK government, over 90 million euros to support circularity in fashion

The circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. In this way, the life cycle of products is extended.

This circular model also implies reducing waste to a minimum. When a product reaches the end of its life, its materials are kept within the economy wherever possible. These can be productively used again and again, thereby creating further value.

According to Fashion United, the UK prime minister, Boris Johnson, announced this program. It will span over the next 10 years and its purpose is to transform the British fashion industry into one that can reuse its resources and is capable of innovating with new technologies and fabrics used.

“There is a real energy coming back after the pandemic, and it is important for London to have emblematic moments that reinforce its standing as a global capital”, said London’s deputy mayor, Justine Simons, talking about the importance of London Fashion Week.