<?xml version="1.0" encoding="utf-8" ?><rss version="2.0"	xmlns:content="http://purl.org/rss/1.0/modules/content/"	xmlns:wfw="http://wellformedweb.org/CommentAPI/"	xmlns:dc="http://purl.org/dc/elements/1.1/"	xmlns:atom="http://www.w3.org/2005/Atom"	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"	><channel><title>Greenwashing - green.start-up.ro</title><description>green.start-up.ro: Greenwashing</description><language>ro</language><pubDate>Wed, 16 Oct 2024 09:05:01 +0300</pubDate><lastBuildDate>Wed, 15 Jul 2026 05:32:53 +0300</lastBuildDate><copyright>green.start-up.ro</copyright><ttl>30</ttl><link>https://green.start-up.ro</link><atom:link href="https://green.start-up.ro/en/subiecte/greenwashing/feed/" rel="self" type="application/rss+xml" /><item><title><![CDATA[Fenomenul Greenwashing: dezinformarea de dragul ecologiei]]></title><description><![CDATA[Greenwashing, numit și dezinformare ecologică, este un fenomen care a prins amploare în ultimii ani și care se întâmplă în 70% din companiile private analizate de RepRisk.]]></description><pubDate>Wed, 16 Oct 2024 09:05:01 +0300</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/4/0/34025/cover-34025-src.jpg" length="1126789" type="image/jpeg" /> <link>https://green.start-up.ro/ro/fenomenul-greenwashing-dezinformarea-de-dragul-ecologiei/</link><guid isPermaLink="true">https://green.start-up.ro/ro/rd34025</guid></item><item><title><![CDATA[The new rules that aim to protect European consumers from greenwashing]]></title><description><![CDATA[The European Council recently adopted its position on the green claims directive, which aims to address greenwashing and help consumers make truly greener decisions when buying a product or using a...]]></description><pubDate>Wed, 19 Jun 2024 08:00:02 +0300</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/3/2/33280/cover-33280-src.jpg" length="1328215" type="image/jpeg" /> <link>https://green.start-up.ro/en/the-new-rules-that-aim-to-protect-european-consumers-from-greenwashing/</link><guid isPermaLink="true">https://green.start-up.ro/en/rd33280</guid></item><item><title><![CDATA[Noi reguli pentru protejarea consumatorilor europeni de greenwashing]]></title><description><![CDATA[Consiliul European și-a prezentat recent punctul de vedere privind directiva afirmațiilor de mediu, prin care vrea să rezolve provocările legate de greewnashing și să ajute consumatorii să ia...]]></description><pubDate>Wed, 19 Jun 2024 08:00:01 +0300</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/3/2/33279/cover-33279-src.jpg" length="1328215" type="image/jpeg" /> <link>https://green.start-up.ro/ro/noi-reguli-pentru-protejarea-consumatorilor-europeni-de-greenwashing/</link><guid isPermaLink="true">https://green.start-up.ro/ro/rd33279</guid></item><item><title><![CDATA[EU Parliament fights misleading sustainability claims with new proposition]]></title><description><![CDATA[The European Parliament has recently adopted its position on establishing a verification and pre-approval system for environmental marketing claims to protect citizens from misleading ads.]]></description><pubDate>Thu, 14 Mar 2024 08:00:03 +0200</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/2/6/32654/cover-32654-src.jpg" length="1014435" type="image/jpeg" /> <link>https://green.start-up.ro/en/eu-parliament-fights-misleading-sustainability-claims-with-new-proposition/</link><guid isPermaLink="true">https://green.start-up.ro/en/rd32654</guid></item><item><title><![CDATA[Afirmațiile nefondate de mediu, ținta noii propuneri a Parlamentului European]]></title><description><![CDATA[Parlamentul European a cerut recent stabilirea unui sistem pentru verificarea și aprobarea afirmațiilor de mediu folosite de companii în scop publicitar pentru protejarea cetățenilor de greenwashing.]]></description><pubDate>Thu, 14 Mar 2024 08:00:03 +0200</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/2/6/32653/cover-32653-src.jpg" length="1014435" type="image/jpeg" /> <link>https://green.start-up.ro/ro/afirmatiile-nefondate-de-mediu-tinta-noii-propuneri-a-parlamentului-european/</link><guid isPermaLink="true">https://green.start-up.ro/ro/rd32653</guid></item><item><title><![CDATA[EU's secret weapon to end greenwashing products and labels on the continent]]></title><description><![CDATA[The recent initiative from the European Commission to improve the labeling for sustainable products could put an end to the misleading and greenwashing practices done by some companies. As the...]]></description><pubDate>Fri, 23 Feb 2024 10:26:35 +0200</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/2/4/32492/cover-32492-src.jpg" length="384670" type="image/jpeg" /> <link>https://green.start-up.ro/en/eu-s-secret-weapon-to-end-greenwashing-products-and-labels-on-the-continent/</link><guid isPermaLink="true">https://green.start-up.ro/en/rd32492</guid></item><item><title><![CDATA[Arma secretă cu care UE vrea să oprească dezinformarea ecologică de pe etichete]]></title><description><![CDATA[Inițiativa recentă a Comisiei Europene de a îmbunătăți etichetarea produselor sustenabile ar putea pune capăt practicilor de dezinformare ecologică de care unele companii se fac vinovate. Cum...]]></description><pubDate>Fri, 23 Feb 2024 10:27:17 +0200</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/2/4/32491/cover-32491-src.jpg" length="391944" type="image/jpeg" /> <link>https://green.start-up.ro/ro/arma-secreta-cu-care-ue-vrea-sa-opreasca-dezinformarea-ecologica-de-pe-etichete/</link><guid isPermaLink="true">https://green.start-up.ro/ro/rd32491</guid></item><item><title><![CDATA[EU's plan for greenwashing-free labels on sustainable and durable products]]></title><description><![CDATA[Representatives of the European Parliament have given their final green light to a directive that will improve product labelling and ban the use of misleading environmental claims. The directive...]]></description><pubDate>Mon, 29 Jan 2024 10:47:28 +0200</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/2/3/32335/cover-32335-src.jpg" length="1003452" type="image/jpeg" /> <link>https://green.start-up.ro/en/eu-s-plan-for-greenwashing-free-labels-on-sustainable-and-durable-products/</link><guid isPermaLink="true">https://green.start-up.ro/en/rd32335</guid></item><item><title><![CDATA[PwC: Global investors ask for a greenwashing stop in sustainability reporting]]></title><description><![CDATA[According to a recently-published survey done by PwC, investors are becoming more aware of corporate greenwashing than ever before and almost all of them believe that corporate reporting on...]]></description><pubDate>Tue, 21 Nov 2023 08:00:03 +0200</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/1/9/31969/cover-31969-src.jpg" length="705961" type="image/jpeg" /> <link>https://green.start-up.ro/en/pwc-global-investors-ask-for-a-greenwashing-stop-in-sustainability-reporting/</link><guid isPermaLink="true">https://green.start-up.ro/en/rd31969</guid></item><item><title><![CDATA[PwC: Investitorii globali cer rapoarte de sustenabilitate fără greenwashing]]></title><description><![CDATA[Potrivit unui raport al PwC dat recent publicității, investitorii sunt tot mai atenți la greenwashing-ul corporativ, iar aproape toți dintre aceștia sunt de părere că rapoartele de sustenabilitate...]]></description><pubDate>Tue, 21 Nov 2023 08:00:03 +0200</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/1/9/31968/cover-31968-src.jpg" length="705961" type="image/jpeg" /> <link>https://green.start-up.ro/ro/pwc-investitorii-globali-cer-rapoarte-de-sustenabilitate-fara-greenwashing/</link><guid isPermaLink="true">https://green.start-up.ro/ro/rd31968</guid></item><item><title><![CDATA[Românii, sceptici cu privire la eforturile de sustenabilitate ale companiilor]]></title><description><![CDATA[Kantar Insights România a dat publicității rezultatele pentru România ale celei de-a 3-a ediții a studiului său Sustainability Sector Index, începând cu următoarea observație: pentru români, cele...]]></description><pubDate>Wed, 01 Nov 2023 11:39:10 +0200</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/1/8/31842/cover-31842-src.jpg" length="862137" type="image/jpeg" /> <link>https://green.start-up.ro/ro/romanii-sceptici-cu-privire-la-eforturile-de-sustenabilitate-ale-companiilor/</link><guid isPermaLink="true">https://green.start-up.ro/ro/rd31842</guid></item><item><title><![CDATA[Cele mai ”curate” branduri: părerea consumatorilor privind acțiunile de sustenabilitate ale companiilor]]></title><description><![CDATA[Scepticismul consumatorilor față de bunele intenții ale brandurilor legate de sustenabilitate este prezent în toate sectoarele, potrivit unui studiu realizat de Kantar.]]></description><pubDate>Sun, 08 Oct 2023 08:05:01 +0300</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/1/6/31668/cover-31668-src.jpg" length="208673" type="image/jpeg" /> <link>https://green.start-up.ro/ro/cele-mai-curate-branduri-parerea-consumatorilor-privind-actiunile-de-sustenabilitate-ale-companiilor/</link><guid isPermaLink="true">https://green.start-up.ro/ro/rd31668</guid></item><item><title><![CDATA[Acesta poate fi viitorul cumpărăturilor fără greenwashing în UE]]></title><description><![CDATA[Greenwashing-ul este un fenomen foarte serios pe care unele companii îl folosesc pentru a înșela cumpărătorii sau autoritățile despre eforturile sau realizările lor de mediu. Astfel, oprirea...]]></description><pubDate>Mon, 04 Sep 2023 08:05:04 +0300</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/1/2/31212/cover-31212-src.jpg" length="919026" type="image/jpeg" /> <link>https://green.start-up.ro/ro/acesta-poate-fi-viitorul-cumparaturilor-fara-greenwashing-in-ue/</link><guid isPermaLink="true">https://green.start-up.ro/ro/rd31212</guid></item><item><title><![CDATA[This could be the future of greenwashing-free shopping in the EU]]></title><description><![CDATA[Greenwashing is a serious phenomenon that some companies are using to deceive consumers and authorities about their environmental efforts and results. Thus, stopping this trend is critical if we...]]></description><pubDate>Mon, 04 Sep 2023 08:05:04 +0300</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/1/2/31213/cover-31213-src.jpg" length="919026" type="image/jpeg" /> <link>https://green.start-up.ro/en/this-could-be-the-future-of-greenwashing-free-shopping-in-the-eu/</link><guid isPermaLink="true">https://green.start-up.ro/en/rd31213</guid></item><item><title><![CDATA[Ce înseamnă ”greenwashing” și care sunt consecințele pentru companii]]></title><description><![CDATA[În cursa de a atrage consumatorii care se arată tot mai preocupați de factorii de mediu, sociali și guvernanță (ESG), companiile promovează tot mai intens produsele sustenabile. Însă odată cu...]]></description><pubDate>Tue, 21 Mar 2023 08:05:03 +0200</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/0/4/30473/cover-30473-src.jpg" length="261404" type="image/jpeg" /> <link>https://green.start-up.ro/ro/ce-inseamna-greenwashing-si-care-sunt-consecintele-pentru-companii/</link><guid isPermaLink="true">https://green.start-up.ro/ro/rd30473</guid></item><item><title><![CDATA[The new law from the EU that could stop greenwashing]]></title><description><![CDATA[EU officials have a draft law that will require companies to prove their claims regarding the sustainability of their products, as an effort to prevent greenwashing and misleading ads.]]></description><pubDate>Wed, 18 Jan 2023 08:00:03 +0200</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/3/0/1/30120/cover-30120-src.jpg" length="1044365" type="image/jpeg" /> <link>https://green.start-up.ro/en/the-new-law-from-the-eu-that-could-stop-greenwashing/</link><guid isPermaLink="true">https://green.start-up.ro/en/rd30120</guid></item><item><title><![CDATA[H&M and Decathlon caught greenwashing by the Dutch authorities]]></title><description><![CDATA[Swedish fashion retailer H&amp;M and sporting goods retailer Decathlon told the Netherlands Authority for Consumers and Markets (ACM) they will remove sustainability labels from their products and...]]></description><pubDate>Fri, 16 Sep 2022 08:00:03 +0300</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/2/9/4/29400/cover-29400-src.jpg" length="720165" type="image/jpeg" /> <link>https://green.start-up.ro/en/h-m-and-decathlon-caught-greenwashing-by-the-dutch-authorities/</link><guid isPermaLink="true">https://green.start-up.ro/en/rd29400</guid></item><item><title><![CDATA[H&M și Decathlon, puși la colț de autorități pentru dezinformare ecologică]]></title><description><![CDATA[Retailerul vestimentar suedez H&amp;M și retailerul de articole sportive Decathlon au comunicat Autorității Clienților și Piețelor din Olanda (ACM) că vor scoate etichetele legate de sustenabilitate de...]]></description><pubDate>Fri, 16 Sep 2022 08:00:03 +0300</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/2/9/3/29399/cover-29399-src.jpg" length="720165" type="image/jpeg" /> <link>https://green.start-up.ro/ro/h-m-si-decathlon-pusi-la-colt-de-autoritati-pentru-dezinformare-ecologica/</link><guid isPermaLink="true">https://green.start-up.ro/ro/rd29399</guid></item><item><title><![CDATA[ESG faces a make-or-break moment as the industry comes of age]]></title><description><![CDATA[Environmental, social, and governance (ESG) investing and reporting is facing existential questions associated with a lack of standardization, regulation, and common purpose, according to The...]]></description><pubDate>Thu, 04 Aug 2022 11:02:59 +0300</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/2/9/1/29138/cover-29138-src.jpg" length="1016834" type="image/jpeg" /> <link>https://green.start-up.ro/en/esg-faces-a-make-or-break-moment-as-the-industry-comes-of-age/</link><guid isPermaLink="true">https://green.start-up.ro/en/rd29138</guid></item><item><title><![CDATA[Six tips for a more efficient sustainability communication]]></title><description><![CDATA[The first important step when it comes to communicating sustainability is making sure that your business is sustainable. Since implementing sustainability efforts into a business is a lengthy...]]></description><pubDate>Wed, 13 Jul 2022 08:00:07 +0300</pubDate><dc:creator><![CDATA[green.start-up.ro]]></dc:creator><author><![CDATA[green.start-up.ro]]></author><category domain="greenwashing">greenwashing</category> <enclosure url="https://green.start-up.ro/img/articles/2/8/9/28931/cover-28931-src.jpg" length="823106" type="image/jpeg" /> <link>https://green.start-up.ro/en/six-tips-for-a-more-efficient-sustainability-communication/</link><guid isPermaLink="true">https://green.start-up.ro/en/rd28931</guid></item></channel></rss>