The fibre-based packaging solution is made from materials that are recycled and recyclable. Additionally, there are no plastic bags within the box. The packaging also features corrugated buffers treated with an innovative anti-scratch coating that has been applied to prevent external blemishes.

“Consumer trends and expectations are fast moving and in keeping with desires for sustainable packaging we designed this product solution with an objective to create a high-end visual impact for the shelf and online. We also always follow our company wide purpose to redefine packaging for a changing world and work closely with our customers to help them in their transition towards a circular economy”, said Thoran Ottens, Divisional Key Account Manager, Electronics, DS Smith.

DS Smith applied their unique industry-first Circular Design Metrics (CDM) tool to measure the overall performance and environmental impacts of the packaging solution for Versuni’s Philips Baristina coffee machine.

The tool enables DS Smith designers to rate the impact of a packaging design across eight key performance indicators, including recyclability, renewable content, and supply chain optimisation. These areas give a clear indication of a packaging design’s sustainability performance and on where to focus attention.

DS Smith is one of the leading global providers of corrugated cardboard packaging, as well as being active in recycling and paper manufacturing. The company plays a significant role in the value chain across various sectors, including e-commerce, FMCG, and industrial.

The company offers multiple circular solutions to its customers and society at large by replacing problematic plastic materials, eliminating carbon from supply chains, and providing innovative recycling solutions.

Headquartered in London and listed on the FTSE 100, DS Smith operates in 34 countries with approximately 34,000 employees.